Whether a head of sales or an account manager or even an entrepreneur, we all have had to send an email to a client which might lead to a sale.
Most of us deal with emails on a daily basis, but sales’ emails are just that bit different.
Not only their content is key, you want to grab the potential client’s attention, but they also have to be unique, different from your competitors, and mostly they have to be sent at the right moment.
Seeing their complexity, it is perfectly understandable that some people are left uncertain of how to go about them or simply get lost in their numbers.
Sales emails then take a lot of time and energy on top of daily work and actually handling the sales they lead to, and it is easy to get overwhelmed. But there are tools to help you with that initial email.
Content is key, but, at the beginning of your sales outreach you might still be trying out different first approaches, or just want to vary your communication depending on your target.
That is when testing is important and templates are essential.
Using email templates you will be able to create, tailor, send and share multiple templates.
These templates will allow you to:
They also offer more advanced settings such as:
Once you have drafted the perfect email template you still need to be really careful in selecting when you wish for your email to go through.
Especially for your first email, you want to catch your client at the best time possible.
Marketing theory leads us to believe that the optimal time for your client to receive your email should be between 10am and 12pm, Tuesday or Thursday. But a lot of companies use theses timings, which mean a high competition and your timing will vary according to your product and your clients.
By scheduling your emails, you will be able to:
With your initial email fully tested, drafted and ready to go at the best time possible for your client, you are all set for the first step of a successful email sale.