AI Lead Generation Techniques to Use in Your Next Outbound Campaign

What if you could grow the top of your funnel quickly and communicate with the largest possible audience, with minimum effort? That’s the goal of AI lead generation—using artificial intelligence to set up and automate outbound communication to increase conversion numbers. 

Research shows that companies using AI for lead generation can increase leads by up to 50%, and boost conversion rates by up to 47%. In this article, we’ll share techniques to help you achieve these results. We’ll also explain how an AI-enabled email platform can make outbound campaigns more effective. 

Transcribe Call Recordings to Create Buyer Personas

Buyer personas are essential for personalized email campaigns. They allow marketers to target specific pain points, tailor the tone of voice, and use the right social proof. 

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However, putting accurate personas together is a tedious task involving multiple stakeholders, sizable costs, and a lot of time. All of this changes with AI technologies like large language models (LLMs). 

AI can process new and existing customer call recordings to create transcriptions chockfull of data.

 It can then transcribe the information and, using its linguistic capacities, extract relevant data needed to populate buyer personas. As you acquire new customers and engage in pre-sales and post-sales conversations, the AI can automatically update each persona with new information. 

Use AI Tools to Enrich Lead Data

New AI tools allow marketers to scrape data from previously inaccessible places. For example, earlier, if you wanted to get leads from LinkedIn, you’d either have to use the platform’s own LinkedIn Sales Navigator, which is expensive, or record and transfer all the data manually. 

Now, a tool like LinkedCRM or Seamless.ai can scour the internet for lead data and make it all available on the same platform instantly. 

Some of these platforms can even identify buyer intent and help qualify leads to help target the “hottest” ones. You can grow your leads in no time without spending on third-party databases, which are often cobbled together without considering their relevance to your business. 

#ProTip: Use an AI email generator to engage with leads at scale after you’ve obtained this data. 

Replace Your Lead Generation Form with an AI Chatbot

Let’s face it: lead generation forms are a bit of an anachronism on a modern website. Many customers today would rather converse with a bot than enter their information in a cookie-cutter form. Chatbots make room for specialized requests and guide new website visitors more effectively. 

It’s easy to replace lead generation forms with chatbots that organically weave data fields into the flow of conversation. 

Thanks to AI’s current language processing capabilities, bots can process even complex requests. Marketers can program chatbots to reflect their brand voice, whether it’s very friendly or super-professional. 

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After breaking the ice, AI chatbots can gently nudge the website visitor for information. In most scenarios, this will work better than a static lead generation form tucked into a corner of your website. 

Use AI to Create Lead Magnets at Scale

Another low-cost AI lead generation technique is to use the technology for content creation. Lead magnets—long, informative pieces that add value to a buyer persona—are a great way to attract a website visitor's attention. The challenge is, lead magnets can be pretty effort-intensive. 

AI content creation tools can do all the legwork such as creating an outline, gathering research, and generating unique illustrations. 

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The marketing team can then refine and finalize the draft, whether it’s a whitepaper, eBook, how-to guide, or something else. An embedded AI chatbot on the lead magnet’s landing page can collect information before proceeding to the download. You can also send these assets to old and existing customers to increase their lifetime value. 

Automate Your Lead Conversion Emails with AI

Automation is an important part of any AI marketer’s toolkit. It allows you to easily perform repetitive tasks like responding to incoming leads on time or escalating queries to close a sale. 

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You could also create an entirely automated email campaign, where messages are sent at regular intervals based on certain triggers to keep the lead engaged. A great way to do this with little to no effort is by using an AI agent like the one offered by Gmelius. 

Simply tell the AI agent the action you’d like to perform (e.g., respond to all leads with a friendly greeting) and it will set up the automation rule for you. 

Thanks to AI, you can make your email flow for lead conversion as simple or complex as you want. For instance, you could send 6-7 emails over three months, depending on deal value. Or, you could simply send a couple of emails after first contact and wait for the buyer to show interest. 

How a Reliable Email Management Platform Helps in AI Lead Generation

Email management tools that use AI can level up your lead generation game by several notches. Gmelius is a great example. It uses artificial intelligence to automatically tag conversations, so you know which leads and customers need your urgent attention. Its AI agent helps craft intricate conversation flows in minutes so you can automatically engage with your audience at scale. 

Gmelius’ upcoming AI email generator will proactively detect messages in your inbox that need a swift reply, such as a new lead or a cold lead who changed their mind. After detection, Gmelius AI automatically drafts a response, even outside of working hours. You are literally creating responses while you sleep.

When you combine these AI lead generation techniques with a collaborative inbox and a smart outreach strategy, you increase the chances of finding, engaging, and closing more leads. A third-party AI tool for Gmail is a must-have piece of the puzzle. 

Discover how Gmelius can transform how you engage leads via email. Sign up for a free trial. 

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